In a world ruled by marketing, where ads are piling up on top of each other for a chance to sell us something, once in a while a powerful message emerges and grabs us instantly.

Imagine an ad for the Anti-Defamation League’s 100th Anniversary. Now imagine these very powerful images and words delivered over John Lennon’s immortal song, Imagine… get the picture? You will, once you watch the video. What is it trying to sell us on? Peace and tolerance. Will you buy it?


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