Flexible Branding Transcends Time, Place, and Pink

So, in order to reinforce their new pricing structure, cell phone provider T-Mobile made a drastic departure from a lovely Carly Foulkes to rugged and grizzly-looking cowboys. As much as I enjoyed following Carly’s adventure, the latest dudes are knee-slapping funny! And they get the message across, AND continue to build on the company’s branding. Pretty darned impressive for a band of ne’er do-wells.

Take a look at the spot and let us know if you agree!

P.S. And don’t forget, you can now get your smoking iPhone5 from them as well!

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