Putting Your Creative Brief Where Your Mouth Is

New Creative BriefNow THIS is an example of making creative briefs work harder! You really must watch this short video

This is from a South African ad agency who needed to boost their design department’s presence.  The idea came from old and familiar client creative briefs. We’ve all seen them. They are, usually, not the most breathtaking and stimulating objects. But check out what happened to briefs once they were digested and processed at the agency! As the saying goes, they speak for themselves and speak loud enough to be heard by clients!

P.S. There’s nothing brief in these briefs, sorry! But boy, did they speak volumes!

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