Getting Social with Chicken and Waffles.

Screen shot 2013-04-08 at 9.11.19 AMI’m usually not one to partake in the big national brand promotions because I either think there’s only a one-in-a-hundred-million chance of winning, or else the promotions are usually a bit bland. So when my wife told me about the latest Frito Lay’s flavor contest, I can’t say I was flushed with excitement. But when I heard about the three unique, regionally inspired flavors in the running, they all sounded quite intriguing—at least enough to go pick up a bag of each.

Once I did, I quickly learned that in my household of three, there were three distinctly different favorites. My wife admired the spicy Sriracha flavor, my daughter insisted the Cheesy Garlic Bread flavor was the best and I myself was partial to the yes, you heard me correctly… Chicken & Waffles flavor. But the cynical side of me felt that if we each voted for our favorite — then only one of us would end up happy in the long run. Yet I persisted to log on to the Facebook contest site to vote anyway. But what dialed up my enthusiasm was that once I logged, it listed that my brother-in-law, being a Facebook friend, had just recently voted for the very same flavor I liked! And since he and I usually don’t have too much to talk about at family gatherings, I felt it was a new way to connect — comparing our recent potato chip tasting adventures.

And I think the Frito Lay’s marketing team understood all of this quite well. Just as fans of rivaling sports teams can bring out the most colorful dialogs, the aspect of being passionate about something as simple as your favorite potato chip flavor is enough to add a spark to any conversation. And isn’t that what social media is all about–engaging conversations?

Now I’m just keeping my Chicken & Waffles flavored fingers crossed to hope I have bragging rights till their next exciting flavor contest.


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