All I can say is, this video is why I love my profession so much. K-Mart’s *ginormous* viral video hit is the peak of perfect for me. Pushing the edge, hysterical, simple, memorable, and even based in a “product feature” (getting items shipped to you) that, unbelievably after all these decades, seems like something new. KUDOS to all involved. I haven;t enjoyed advertising so much in a long time.
Big ol’ GW Hoffman W.T.F.* (Winner, Toss-Up, or Flop) WINNER in every way!