Advertising to men often contains humor and tongue in cheek references to their “manliness”. Like the recent Dr. Pepper ads which reposition the beverage aimed at men in a very tongue in cheek manner. This Brut television commercial, which has been airing now for 9 months, also capitalizes on machoism, but does so with questionable taste.
“Let Your Man Out” depicts a couple getting ready to go out for the evening and the male is lathering on the Brut aftershave while the woman tells him to hurry. In a split second she comes back very obviously pregnant and screams at him, “What the heck did you do?” The man looking very smug credits the Brut. The tagline, “Let Your Man Out.”
Really? Is the message that you are a REAL man when you can impregnate and “Let Your Man Out”? Come on Brut! You can do better than that. A very BIG GW Hoffman! W.T.F.* (Winner, Toss-Up, or Flop) FLOP award. Et tu, Brut.