Dad’s, the Original Superheros.


Just in time for Father’s Day, Sears is airing this wonderfully well done spot about “Not a Superhero”. Animated through the voice of children, we see Dad’s doing everyday things that do not require super human strength but nevertheless, make them a superhero in our eyes. Nice tie in promotion at the end with the new Superman movie as well.

Well done, Sears. Super, really super.

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