In the land of Silvio Berlusconi and Cicciolina (Google it), what better way to promote a line of products designed to enhance love-making than to announce a nationwide contest for the title of most love-making city. Yup, the city where most Durex products are purchased will win the title of *Loveville 2013*!
Fast forward to final results and the winner is… well, you’ll have to watch the video to find out which city (insert other puns here) came first. One thing for sure, Durex sales were up and Italy maybe getting ready for the next round of this tough competition. We wish them luck.
Sure seems like a great way to, ah, stimulate sales.