Going to populated summer places like concerts and ballgames, Peapod trucks carry side panel billboards that invite folks to snap a QR code to download the mobile shopping app and pick up those extras right then and there! A successful previous test at commuter locations (that actually makes even more sense to me — lots of waiting time, why not get your shopping done?) spurred this next step in mobilization of the dreaded shopping trip. Love it! Wish I was behind one of these trucks during my 90 minute commutes!