Virtual Grocery Shopping Hits the Streets

Peapod Goes MobileA big fan of Peapod grocery delivery service, mobile marketing with real value AND the ever-maligned QR code, Peapod has created a “Perfect Storm” for me — Virtual Shopping from real life events!

Going to populated summer places like concerts and ballgames, Peapod trucks carry side panel billboards that invite folks to snap a QR code to download the mobile shopping app and pick up those extras right then and there! A successful previous test at commuter locations (that actually makes even more sense to me — lots of waiting time, why not get your shopping done?) spurred this next step in mobilization of the dreaded shopping trip. Love it!  Wish I was behind one of these trucks during my 90 minute commutes!

This entry was posted in Billboards, Creative Thinking, grassroots, grocery retailers, Interactive & Mobile, Marketing Tactics, QR codes. Bookmark the permalink.

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