We’ve all seen the articles saying that QR codes are dead. But maybe not so fast. They may not have stuck with consumer packaged goods as some hoped, but they’ve worked for almost 20 years in the auto industry… and now, apparently, there is some real promise in the funeral industry. That’s right — Take a look at this 2013 Cannes Mobil Lions Creative Use of Technology Winner!
The GANEM GROUP out of Mexico City, MEXICO created the interactive obituary concept for client, Funerarias J. García López. This client was Mexico’s leading funeral home and had over 30 years of experience in the industry.
The need was simple — they wanted to increase death notice sales. Kinda hard when the static-format death notice was perceived as boring and not reflective of the deceased’s vibrant life.
So “Why reinvent the wheel?” Or in this case, “Why NOT re-reinvent the QR code?” By simply including the QR in the death notice and linking to family supplied photos and media, Funerarias J. García López is able to feature a more engaging celebration of the deceased’s life. Friends and relatives simply scan the QR code in the newspaper with their mobile phone or tablet to access the video.
This new use of an existing technology helped the client increase death notice sales by 35% while providing an emotional and unique experience for its consumers. Also according to the award entry form, we may see other funeral products like coffins or tombs utilize QR codes in the future… Now I’m interested to see if this will be pulled off as tactfully as the interactive obituary!
I have to agree with the Cannes Lions International Festival of Creativity. This concept is definitely a GWH W.T.F. (Winner, Toss-Up or Flop) WINNER for ingenuity!