A New Spin

Kontor RecordsI’m always going to be interested in anything to do with vinyl records, so this promo from German dance music label Kontor really caught my attention. To get past those disinterested creative directors who toss CDs in the trash without listening to them, instead of a traditional mailing, they really turned up the “pay-attention-to-me-please” creativity volume! Not only created a really attractive vinyl “record,” but packaged it in its own “turntable.” Then what gets even more clever, is their use of a simple smart phone interface to play the music.  Ingenious. Simply ingenious. Now that’s understanding human behavior!

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