Texas Tourism Misses the Mark

Texas on Tour RoadshowIf everything in Texas is supposed to be so big, why did the Texas Tourism Board think so small? Amid an abundance of food vendors, regional artisans, and a sea of spectators, there it was— the big Texas on Tour booth at the Bethlehem, PA annual Musikfest. As my family and I approached, we were captivated by the overhead banner showcasing handsome cowboys gallopping across the vast Texas plains. Outside the booth were happy greeters enticing every passer-by to step up for a one-of-a-kind Texas experience (and a chance to win a trip for two to one of their 5 premiere cities.)

So up we went, anxious to be entertained all the more. Once in line, I began to imagine what could await us inside — maybe a mini theater previewing the best of Texas outdoor adventure and bustling city nightlife? Or maybe a fun-house-style tour with surprises at every turn? While we waited in line, they had some interactive kiosks to make the wait more pleasant. The kiosk activities were a bit dull and the technology a bit dated, but we figured it was better than staring at our watches until the big event.

But then the big let down — apparently, those kiosks WERE the big event. Not only was it misleading to everyone in line, but the saddest part was how the Texas Tourism board lost a huge opportunity to have something really cool and truly memorable for visitors, a positive experience we’d remember for the rest of the summer. Instead, we left deflated and feeling ripped off.

So sorry, in the GWH W.T.F. (Winner, Toss-up, or Flop) Award category, I have to give it a giant Texas flop.

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