If everything in Texas is supposed to be so big, why did the Texas Tourism Board think so small? Amid an abundance of food vendors, regional artisans, and a sea of spectators, there it was— the big Texas on Tour booth at the Bethlehem, PA annual Musikfest. As my family and I approached, we were captivated by the overhead banner showcasing handsome cowboys gallopping across the vast Texas plains. Outside the booth were happy greeters enticing every passer-by to step up for a one-of-a-kind Texas experience (and a chance to win a trip for two to one of their 5 premiere cities.)
So up we went, anxious to be entertained all the more. Once in line, I began to imagine what could await us inside — maybe a mini theater previewing the best of Texas outdoor adventure and bustling city nightlife? Or maybe a fun-house-style tour with surprises at every turn? While we waited in line, they had some interactive kiosks to make the wait more pleasant. The kiosk activities were a bit dull and the technology a bit dated, but we figured it was better than staring at our watches until the big event.
But then the big let down — apparently, those kiosks WERE the big event. Not only was it misleading to everyone in line, but the saddest part was how the Texas Tourism board lost a huge opportunity to have something really cool and truly memorable for visitors, a positive experience we’d remember for the rest of the summer. Instead, we left deflated and feeling ripped off.
So sorry, in the GWH W.T.F. (Winner, Toss-up, or Flop) Award category, I have to give it a giant Texas flop.