Wait — you might want to watch the commercial first!
Okay, now you can read on. And if you’re like me, for the first 30 seconds, you were probably thinking, “…where is this going?” But still I was anxiously awaiting the payoff, all while being happily amused. Then as soon as the copy appeared — “Stability at all times” and “Magic Body Control”— it all came together.
So I have to give props to Mercedes-Benz for taking such a risk, as it not only separated them from the rest of the so-predictable car commercials, but they got their point across in such an entertaining and memorable way! … And now I’ve got that “Upside Down” song going on in my head. But I’ll admit, I’m enjoying the ride.