A lawsuit has been filed by ExxonMobil Corp. against 20th Century Fox Inc. claiming that their new logo for the FXX network infringes on the interlocking XX in their own logo. I actually enjoy two shows on FX (Louie and Justified) and have only a vague notion of what the extra X for the FXX channel signifies, though it wouldn’t be unreasonable to assume a third X is on the way for a channel featuring adult programming.
If any other regular TV viewers can make sense of what seperates FX from FXX from FXM from FOX in the first place, then perhaps they’d be clever enough to understand the difference between a TV network and a global oil conglomerate.
As of this posting, FXX has refused to alter their logo, and has issued a statement: “We are confident that viewers won’t tune into FXX looking for gas or motor oil and drivers won’t pull up to an Exxon pump station expecting to get ‘It’s Always Sunny in Philadelphia.”
What do you think?