To Russia With Love

Talk about getting people to do stuff! LOVED, LOVED, LOVED this stunt played out in Moscow subway stations to promote the upcoming 2014 Winter Olympics in Sochi. 30 squats = a free train ticket. Sweet, simple, funny and engaging. Watch the video — nothing more needs to be said. People not only did what was asked, but the sponsor’s message came through loud and clear.

I think this may be our first GWH W.T.F. (Winner, Toss-Up, or Flop) Award to Mother Russia! But it sure is a WINNER!

PS: our resident Russian-on-Staff, Dmitry, loosely translated the copy… which ends with “Satisfaction for being active. This means a need for changes! Send us your ideas for changes to:”  Cool. Makes it all even better!

This entry was posted in Awards, Creative Thinking, Experiential Marketing, International Marketing, Publicity, Technology, Winners, winners-toss-ups-flops. Bookmark the permalink.

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