Talk about getting people to do stuff! LOVED, LOVED, LOVED this stunt played out in Moscow subway stations to promote the upcoming 2014 Winter Olympics in Sochi. 30 squats = a free train ticket. Sweet, simple, funny and engaging. Watch the video — nothing more needs to be said. People not only did what was asked, but the sponsor’s message came through loud and clear.
I think this may be our first GWH W.T.F. (Winner, Toss-Up, or Flop) Award to Mother Russia! But it sure is a WINNER!
PS: our resident Russian-on-Staff, Dmitry, loosely translated the copy… which ends with “Satisfaction for being active. This means a need for changes! Send us your ideas for changes to: www.olympicchange.ru” Cool. Makes it all even better!