I have this “thing” for intelligence — love, love, love smart, creative thinking. (And conversely…) So when I saw this in my Stop & Shop, I was way more excited than anyone should be in a grocery store.
This “Food For Friends” box ‘o trimmings is simply marketing genius in my book! Simple. Quick item to pick up (from the oh-so-convenient display at the front of the store). Easier than juggling individual cans and bags of “stuff.” Branded, since it just happens to contain store brand items, and Profitable — the $10 price is likely more than most people spend, so you’ve got upsell …
Oh yes! This is a BIG WINNER in our GWH W.T.F. (Winner, Toss-Up or Flop) Award competition.
“This Thanksgiving season, I thank God there are still some smart, creative marketing people out there in this world. Amen.”