And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.
Celebrating your target audience is certainly not anything new (think Unilever’s “Dove Real Beauty” or P&G’s “Thank You Mom” campaign) but there is something so simple, yet so real and vivid in the Ram Trucks “Farmer” campaign.
The campaign quickly went viral with more than 16 million views earning them a coveted place in one of the Top 10 Viral Videos of 2013. The ad does not mention Ram or their trucks, just quietly makes their consumer the HERO.
Bravo to Ram for a job well done. And now on the 9th day, you can rest.