Holiday Advertising at Its Best!

In all of the advertising hubub of the season, there was one brand, for me, that reigned supreme — that showed us just what great advertising can do, how much a real story can engage, how there still can be something unexpected that surprises, and how a brand can make its “features and benefits” points and connect on an emotional level at the same time. Just so well done.

So thank you, Apple, for once again setting the marketing bar even higher. Happy Holidays to you, too.

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