In an interesting twist, a tweet has become… a print ad? In an unusual effort to promote their new film by Coen brothers, the CBS Films took out a full page in The New York Times with hardly anything but an (edited) tweet from their own film critic A.O. Scott. It will be interesting to see how well this mechanism works. Imagine that, a tweet delivered on newsprint! BTW, how does one “retweet” this message??
Source: adweek.com 1/6/14