Social Media at Work… No really.

WOW! I have always said my dream job would be New Product Development at Ben & Jerry’s. I’ve always loved the clever risks they’ve taken with flavor names affiliated with Jerry Garcia, Phish and Willie Nelson. But I think my opinion has changed…my dream job is now Social Media at Ben & Jerry’s.

In case you missed it…

On January 1, 2014 Colorado legalized marijuana. On January 2, 2014 Ben & Jerry’s sent out this tweet:

Ben & Jerry's Tweet

I think you can make the connection. Marijuana…munchies…Ben & Jerry’s.

The combination of the power behind social media, and having the stones to approve and send this unbelievably insightful tweet has put Ben & Jerry’s light years out of reach of ANYONE in the social media arena. Clearly they get it…Sorry Doritos you’re gonna have to invent something like the internet to top this one!

This entry was posted in Advertising, brand image, Controversy, grassroots, Lifestyle Marketing, Marketing Tactics, Social Media. Bookmark the permalink.

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