You Have To Meet The Baby

Oh my god. I can’t get enough of the reaction shots to this inventive promotion for a new horror film “Devil’s Due”. Devised by the sick, sick minds at Thinkmodo, unsuspecting New Yorkers who were considerate enough to check on a crying baby in an abandoned stroller had their diapers soiled by the most frightening baby I’ve ever seen.

Warning: some of this footage is downright disgusting. Had I been one of these poor people, I would have had a heart attack. And if it didn’t kill me, I would have thrown the carriage into the East River. At the 1:03 mark in the youtube video, there is a man who has such a non-reaction I think he should be put in charge of…well, something really important and dangerous that requires a steady hand. Maybe our country’s nuclear arsenal? I mean, that guys is one cool customer.

Shock value and stunt marketing finally really connect with the people and the story it’s supposed to be telling. Just so great.

This entry was posted in Advertising, Creative Thinking, Marketing Tactics, mobile marketing, Publicity, Winners, YouTube. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *