General Mills and Cheerios, who last year introduced a racially mixed family in their ads to much backlash from consumers, is not giving in to this type of bigotry. In their new ad launched at Super Bowl 2014, they are, well, building on their message.
Cheerios’ new ad, “Gracie“, is charming and heartfelt as Dad helps daughter understand that they are expecting a new addition to their family, by using Cheerios. “Cheerios is about families and love and connections — and breakfast,” said Camille Gibson, Vice President of Marketing for Big G cereals. “Our new Cheerios ad celebrates one of those special moments with a family that America fell in love with.”
Kudos to the Cheerios’ brand team who did not give in to the hatred backlash and continued to support families who come in all shapes, sizes and varieties–making cream out of sour milk. Well done–a GWH W.T.F. (Winners, Toss Ups, Flops) Award Win!