A Soft Spot


I’ve been glued to my TV, trying to follow the Olympics. Hate to miss a single nail-biting second! Luckily, Charmin continued its “Intermission” campaign, now adding the Olympics to its helpful “bathroom break”  series that includes ball games and holiday movie-watching! Once again,  a delicate copy line suggests simply that we use this time for a bathroom break and then… nothing. That’s right, nothing happens. Well, almost nothing until the 33rd second. Again, no product image in our face, no usage benefits tutorial, no sales pitch. Just relaxing organ music and a Zamboni caressing that tired ice… but I digress… please watch it here for yourself and pay attention!

But wait! If one really does take advantage of the breaks as they suggest, how do they see the spots?  Hmmm…

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