It Takes One to Hire One

The Poaching Phone from Ali Mokdad on Vimeo.

This article definitely pushed a button in me — how a creative shop in Dubai used its own talents to find new recruits, without spending money on pricey headhunters. Ahhhh, so strategic! So complex! The Method: Started with a list (aha!) of the outstanding creatives they wanted to speak to. Then, they deployed sophisticated tactics worthy of a Bond movie — a  good old printed book! Added Sony cell phones to the mix (provided free by agency’s client) and, POOF– “The Poaching Phone” campaign was born. Check out the video to see how this “weapon” was created and find out how effective it was.

Seems the old adage is still true: It’s not always what you say, it’s how you say it.

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