For 1 in 6 Americans, hunger is the reality of life. Fortunately, many corporations step up to the plate and make substantial donations to organizations such as Feeding America and local food banks. While most of these efforts tend to be activated by a consumer purchase of a product, one company has really taken the idea of doing good a step beyond this.
Pacific Foods, an Oregon-based maker of organic or natural soups, beverages, meals, and other healthy products, works to take their excess raw ingredients and create healthy recipes and products to donate to the Oregon Food Bank. In the spirit of not letting good food go to waste, they even coordinate their efforts/product development with other local farmers or companies to include any raw ingredients they may have left over.
But you won’t see this hunger relief effort splashed across a marketing campaign for Pacific Foods — that wouldn’t be true to who they are. And you likely won’t be asked to buy a product or enter a code to activate a donation either. Yet, knowing the company has proven itself to be committed to helping everyone eat healthy makes them a brand of choice for me. And to me, that’s Cause Marketing at its best!