Banning Bossy.


As a female, have you ever been called the dreaded b-word…”Bossy”?

Well, Sheryl Sandberg, the Chief Operating Officer of Facebook and author of the best-selling book “Lean In,” has launched a national campaign to ban this word, claiming it discourages girls from taking on leadership roles– and she has recruited a lot of BIG name help. Michelle Obama, Madeleine Albright, Senator Kelly Ayotte, Melinda Gates, Beyoncé, Maria Shriver, Victoria Beckham, Jennifer Garner, Secretary of State Condoleezza Rice, Girl Scouts USA CEO, Anna Maria Chavez, and CNN foreign correspondent, Christiane Amanpour (to name a few), have all lent their support to help people pledge to ban the word “bossy”.

The campaign grew out of a partnership between Girl Scouts USA and LeanIn.org, the organization spearheaded by Ms. Sandberg. It encourages women to raise their hands at work, demand recognition for their accomplishments and ultimately make strides in closing the pay and leadership gap between men and women in the workplace.

According to the BanBossy.com website:

“When a little boy asserts himself, he’s called a “leader.” Yet when a little girl does the same, she risks being branded “bossy.” Words like bossy send a message: don’t raise your hand or speak up. By middle school, girls are less interested in leading than boys— a trend that continues into adulthood. Together we can encourage girls to lead. Pledge to Ban Bossy.”

Both Facebook posts and Twitter tweets responded to the campaign–some reminding Sandberg that it is bossy to eliminate a word. Some naysayer tweets:

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At GW Hoffman! Marketing, we give a very “Bossy Bravo” to this new campaign. Because as Beyoncé quite simply states in her PSA: “I’m not bossy. I’m The Boss.” #banbossy

 

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