Hooray for Stonyfield and its commitment to sustainability! As if their organic products aren’t doing enough to help consumers and the environment, now they have launched the first-ever edible packaging — New Frozen Yogurt Pearls!
Working with WikiFoods, Inc, a company dedicated to creating packaging that doesn’t use plastic, Stonyfield describes its marvels as “scoops of Stonyfield organic yogurt enveloped in scrumptious, all natural, edible skins — like the skin of a grape — that are hand-held, fun, and portion-controlled.” The skin is made from organic fruit, using patent-pending technology, surrounding vanilla or chocolate yogurt. Flavors include peach/vanilla, banana/vanilla, banana/chocolate, coconut/ chocolate, strawberry/chocolate and strawberry/vanilla.
So far ahead of the curve, supermarkets aren’t even equipped to sell them package-free yet. So, for now, they’ll be sold in small, biodegradable cellulose bags in the freezer section. And, as would be expected, you can only find them in a handful of Whole Foods stores in the Boston area for now.
This is just the tip of the iceberg when it comes to edible packaging, for sure. More will follow, but it does take a lot of guts to be first to market. Kudos to Stonyfield for leading the pack. They get a GWH W.T.F.(Winner, Toss-Up or Flop) Award WINNER designation for all the right reasons!