So basic Promo 101: A great promotion provides a meaningful incentive to get someone to think, believe and act in the short term. Pretty simple. And if that incentive actually reinforces something about the product instead of just buying action, home run.
Well kudos, to Immuno Gum! Billed as the Gum with Benefits™, Immuno Gum claims to have 6 key ingredients (like Echinacea, Zinc, Vitamin C, and more) to support the immune system. But their 7th ingredient? Marketing smarts. Their “Kiss Sampling” video shows what else they’ve got that the doctor didn’t prescribe — knowledge of their target, a desire to make sure their brand experience gets remembered, and the wisdom to just keep it simple. THAT gets a GWH W.T.F. (Winner, Toss-Up, or Flop) WINNER Award from me!