Lean In Barbie.

Barbie Times SquareBarbe hits Times Square! After 55 years and more than 150 careers under her belt, Mattel’s Barbie is stepping out on her own starting an entrepreneurial venture. In Barbie’s own words on her LinkedIn page, “My new business is ‘Dream Incubator’ where I act as a consultant, helping girls around the world play out their imagination, try on different careers, and explore the world around them.”

With a company tagline, “If You Can Dream It, You Can Be it!”, the new Entrepreneur Barbie is aiming to help aspire young girls to live out their dreams.  As part of the introductory campaign, Barbie is celebrating a diverse group of inspirational female entrepreneurs which she honors as her “Chief Inspiration Officers.” These CIO’s have created their own businesses and are living out their dreams – helping to pave the way for the next generation of girls. From Rent the Runways, Jennifer Hyman and Jenny Fleiss, to Girls Who Code’s, Reshma Saujani, these CIO’s are Barbie’s entrepreneur models and offer words of wisdom on Barbie’s social media sites.

Screen shot 2014-06-29 at 8.48.50 AMBut Barbie isn’t new to breaking the plastic ceiling. She has been “leaning in” long before Sheryl Sandberg coined the expression. Looking at Barbie’s extensive resume, she was an astronaut before any American, male or female, had landed on the moon. She became president in 1992, a title we’re still waiting for a real-life woman to share, and she donned numerous careers from doctor to dog walker. Barbie is certainly an icon for young girls helping them to live out their dreams. At 55 years of age, Barbie is still going strong. When and if Barbie retires, it is going to be hard to fill those tiny plastic shoes. Hopefully, she will continue to break records well into her 90’s. Lean in Barbie, lean in.



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