Going Up?

Elevator Art

We’re bombarded constantly with ads no matter where we go— banner ads, hundreds of emails daily, billboards, buses, buildings, the list continues to grow. Grabbing consumers’ attention is getting harder, but here are some extremely cool elevator ads that no one will be able to ignore.

But why are they so good? Not just for being creative, but because they completely understood and took advantage of the context of the ads, of where they were being viewed. Location — be it print, digital, TV, and especially out-of-home — where you view ads is supremely important. (How many highway billboards have you squinted to read and wondered, “What were they thinking?”)

So kudos to these creative teams who knew their stuff, and who had great, brave clients!

 

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