When it comes to product sampling, the lady in the black stretch pants and white shirt handing out samples in the super market just wouldn’t do for Colgate Toothpaste.
Talk about a brilliant sampling strategy, as reported in Business Insider! Colgate’s cavity prevention campaign, The Sweetest Treat, focuses on revitalizing the habit of brushing after eating. The campaign targets young, on-the-go adults craving sweets to deliver routine oral care reminders.
I don’t know how more relevant a brand can get with this one… because Colgate actually reprogrammed vending machines to deliver toothpaste samples with each candy purchase! Even the LED display on the vending machine was reprogrammed to read: “Don’t forget to brush!”
Relevant? Yes! Clever? Yes! Insightful? Yes!
A GWH W.T.F. (Winner, Toss-Up, or Flop) Award WINNER? Absolutely yes!