As one of those who believe that men are one of the least appreciated and under-leveraged target for mainstream food marketing (and I’m not talking protein shakes and candy bars), this #HowToDad campaign featured on Digiday.com really made me smile! So engaging, so positive, and so true, I can see it indeed being a hit with both dads and moms. Really, really, great effort from Cheerios. Says way more about them as a brand than the video content itself.
A definite GWH W.T.F. (Winner, Toss-Up, or Flop) WINNER for me!