Hanx Writer, a simulated typewriter that turns your iPad into an old fashioned typewriter, has now shot to the top of the iTunes App Store, ranking No. 1 in both the Productivity section, as well as Overall. Developed by legendary actor and director, Tom Hanks, Hanx Writer recreates the experience of a manual typewriter but with the ease and speed of an iPad.
Hanks, and apparently many others as judged by its number one status, missed the feeling and fun of banging things out on a good old fashioned typewriter complete with its click clack keys and staccato beat, return whiz bangs, and chiming at the end of a line. You even get to choose your typewriter–from the free Prime Select to the Golden Touch upgrade, each authenticating the unique fonts and sounds from the originals.
Reality Check? Rebranding and reinventing is nothing new to marketers. Now even the antiquated typewriter is hip again.