Pull Up Your Damn Pants!

T"he Trivago Guy"And no, I’m not talking about the inexplicable way some young men wear their jeans these days. Of course, I’m talking about that Trivago guy.

But thank god, it seems I’m not the only one. I had to pause the commercial to ask the wife “What IS it about this otherwise handsome guy that is so creepy?” She, being more fashion-minded than me responded, “It’s his pants. They’re too low.”

Imagine my delight (hey, I’m easily delighted) to find out that so many people have commented on his styling that Trivago has started a “Give #trivagoguy a Makeover” Facebook page. Just go to your closet, pick out an outfit, take a picture, and post it to their social sites. You could see it in their next commercial and win a 5-day trip to Berlin.

Sounds fun and easy enough, but what I like is a company taking a negative (critical consumer comments) and embracing it to turn it into something positive (a promotion that addresses the negatives head-on with fun.) Kudos to Trivago for their decision to embrace honesty. They get a GWH W.T.F. (Winner, Toss-Up, or Flop) Award WINNER designation from me!

And by the way, I have it on good authority that a belt is not required with jeans unless it’s to hold them up. My advice? Buy tighter jeans.

 

This entry was posted in Brand Fans, brand image, Controversy, Facebook, International Marketing, internet marketing, Marketing Tactics, Pinterest, Publicity, Reality Check, Spokespeople, Travel, TV Commercials, Twitter, Video, Winners, Word of Mouth, YouTube. Bookmark the permalink.

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