Location, Location, Location works in Marketing, too

Guerilla BillboardNeed to find new, creative ways to get noticed?

Looks like The D.C.-based software design studio, Intridea, figured out a clever way to do just that! They bought a one week billboard in NYC right across from Ad Giant, Ogilvy and Mather’s headquarters on Eleventh Avenue. The red billboard simply stated, “Ogle this, Ogilvy” and simply included their logo and url.

When you did what was asked, the link featured a strange GIF with the copy “Made you look. Now hire us. Angular JS, Rails, UX/UI and more.” Intridea must’ve gotten their point across because they did get a call from Ogilvy’s NY CEO and have a meeting scheduled for early September.

So, great job Intridea, for using a marketing medium that has been around for years to get a foot in the door of a potential new (HUGE) client! You deserve a BIG GWH W.T.F. (Winner, Toss-up, or Flop) Winner award from us!

This entry was posted in Advertising, Awards, Billboards, Creative Thinking, grassroots, Marketing Tactics, Winners, winners-toss-ups-flops. Bookmark the permalink.

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