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Screen shot 2014-09-22 at 10.52.57 AMYou’ve no doubt heard of Apple’s giveaway of U2’s latest album “Songs Of Innocence” and the controversy it caused. Apparently, even though everyone wants something for nothing, there are some people that don’t want it thrust upon them without their knowledge.

The album appeared in over 500 million active iTunes accounts, and if your account was connected to the Cloud, it was already in your iTunes library waiting for you. And although U2 were once the biggest band in the world, it isn’t hard to imagine that for many, especially younger people who are such an essential part of Apple’s customer base, theĀ iconic band’sĀ luster may have faded somewhat since their heyday.

So Apple responds by offering iTunes users a way to remove the album permanently from your library. A reasonable response, but it does look a little sloppy and short-sighted for such a well-respected tech-giant. And though the gasps of protest from some in the tech industry (most notably Wired Magazine) strike me as perhaps a little over-the-top, it’s worth keeping in mind for any marketer that people can’t be “marketed to” without their permission.

At least Conan got an opportunity to make a pretty decent joke out of the whole affair.

This entry was posted in Brand Equity, brand image, Celebrities, Celebrity Endorsements, Controversy, Email, Flop, internet marketing, iPhone, Marketing Tactics, New Products, Publicity, Reality Check, Spokespeople, Word of Mouth. Bookmark the permalink.

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