Blown Away.

I love not only this clever billboard from a swedish shampoo company, but how it inspired The Swedish Childhood Cancer Foundation to make a similar ad with a very different message. The technology is of course impressive, the visual of the original ad works so well in that environment, and then there’s a message at the end with a strong call to action that really works. Kudos to all involved. A GWH W.T.F. (Winner, Toss-Up, or Flop) WIN!

This entry was posted in Advertising, Billboards, Cause Marketing, Creative Thinking, International Marketing, Marketing Tactics, Publicity, Video, Winners, winners-toss-ups-flops, Word of Mouth. Bookmark the permalink.

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