Wet. Juicy. Ready.

Bai5 Billboard in NYCTry to explain that to your little kids while dragging them through one of New York’s favorite attractions – the High Line! But this is exactly what you’ll see from the High Line walkway. So, kids notwithstanding, the approach was so fresh,  that it did make me look up what the heck a Bai5 really is.

Here it is – a great site, fun copy (go figure, one can talk about health and the environment and be fun!) and what seems to be a very cool product. Yep, “product,” because I am not sure exactly what to call it. Government labeling watchdogs seem to think Antioxidant Infusion does the trick. If they say so. Bai5 Taste

Hint, it uses coffeefruit (?) as one of main ingredients but it’s not coffee.  Guess they want to intrigue enough that we’ll all try. It worked.

We’ve always believed that it’s all in how you deliver the message that gets it heard and these folks prove it in a big way. Bai5 — a GWH W.T.F. (Winner, Toss-Up, or Flop) WINNER every step of the way! I guess I have officially become a Bai-Liever!

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