The Best Possible Start

What a way to start a new year of showcasing creativity and marketing smarts here in our Reality Check blog, than with this killer short film by Fisher-Price! Their heartwarming #WishesForBaby movie lets us all in to hear parents’ hopes and dreams for their precious New Year’s Day 2015 arrivals, and encourages all to join in the conversation.

Needless to say, it’s a beautiful execution. But the insight, honesty, and total connection to the intended Fisher-Price brand essence, is what brought tears to my eyes! No hard sell. Not a plastic toy in sight. Just awesome content.

Our first GWH W.T.F. (Winner, Toss-Up, or Flop) WINNER Award of the year!

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