A not-for-profit arts organization, 3S Art Space, based in Portsmouth, NH, uses a giant special vending machine outside their new location, and invites the community to grab plastic capsules within, that are filled with prizes. The new brand identity is showcased as the backdrop to the special vending machine. The brilliance? The faster the community grabs the free prizes, the quicker the reveal of the new identity.
Kudos to 3S Art Space for a simple yet novel way to launch their new brand, while creating lots of community feel good buzz. #hello3S
Reality Check: Involving the people in your marketing literally, may just invest them in your brand forever.