Creativity On Tap

See how rigging up an interactive beer tap to a cell phone and a selfie, worked to get Carlsberg Beer trending big time! #barbandits slot machine-style beer giveaway turned the media into the message — and that message was trendy, fun, and sheer genius!  What a creative way to tap technology and social insights for seriously branded good times!

#BarBandits by Carlsberg from Konstellation on Vimeo.

This entry was posted in Advertising, Beverage Marketing, brand image, Creative Thinking, Experiential Marketing, Gadgets and Games, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Promotions, Social Media, Technology. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *