When is clever too clever?

All for the more cerebral approach to advertising. And especially in the automotive industry, where one car zooming around the curves on the Pacific Coast Highway looks pretty much like the next. But did Cadillac go too far down the “thought-provoking” road with this latest entry in its #Dare Greatly campaign? Oscar night celeb features worked well. But is this one just too blind? Will Millennials have a clue who said this? Did you?…

This entry was posted in Advertising, Branding, Celebrities, Marketing Tactics, TV Commercials. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *