Nextdoor is a private social network that brings neighbors together replacing the old fashioned neighborhood bulletin board and sign-post to fill an important void in social space. Attracting users in 33% of the country and in 53,000 neighborhoods across the U.S., Nextdoor dives deep into local neighborhoods who check it for local news and most importantly, trusted recommendations. According to their website, Nextdoor’s mission is to use the power of technology to build stronger and safer neighborhoods. Neighbors share information with each other–anything from a watch out for local break-ins to who is the best painter in town.
And it is not just neighbors who are noticing. Nextdoor has also become a huge hit with investors. On top of its first round of $100 million in financing, a second round of $110 million has just been raised from a variety of sources, including Kleiner Perkins, Benchmark Capital and Greylock Partners, boosting Nextdoor’s valuation to $1.1 billion.
The Reality Check? Nextdoor made a BIG impact by going local but also by making the site genuine and authentic. Neighbors invite neighbors to join, neighbors post content and questions and only neighbors can reply. You can choose to expand your neighborhood on a comment by comment basis. Keeping it real, keeping it simple and keeping it for the end user. Now that’s a good neighbor!