In honor of International Women’s Day, I thought it worth highlighting the fantastic insights surrounding the current valuable trend toward “Femvertising” — defined as pro-female messaging within advertising that is striking a chord with women and with marketers alike. From Under Armour’s I Will What I Want campaign, to Dove’s continued support for Real Beauty, to Always’ recent #Like a Girl sensation (each of these ads had MILLIONS of views on YouTube!), the ads’ images and messages are diversified, authentic, and reflect on real-life challenges of real life females. And they pay off — 52% of women surveyed by SheKnows say they have indeed bought products simply because they like how they portray women!
Reality Check— Women respond when you keep it real.