No, that’s not a typo. A new good-for-you brand, Barnana, is using gorilla marketing (OK, guerilla marketing, too) to gain attention for its dried organic banana snack – and it’s working!
Barnana makes dehydrated banana snacks that can be used to prevent muscle cramps in serious athletes (potassium works with sodium to balance fluid levels in the body) or as a healthy snack for the rest of us.
When Barnana launched at Natural Products Expo West in 2012, the company was almost out of cash. Barnana used a remote control blimp and a portable booth to, creatively and inexpensively, stand out from the thousands of other brands exhibiting at the popular natural foods convention.
Barnana wowed potential investors and retailers and they can now be found on supermarket shelves nationwide, at places like Whole Foods, Wegman’s and Sprouts Farmers Market.
What are some other tactics Barnana has used to gain traction with consumers, investors and retailers? Break dancing gorillas and giant, inflatable bananas are just some of the other fun ways Barnana has proved that…
You can have a BIG impact on a small budget!