Everyone says that Print is “old”, too “traditional” and not measurable. Maybe the only thing that’s “old” is the unimaginative mind that’s creating the plan. Break rules! (Like, when was the last time you saw a Print ad win an award for Mobile?) Be a little crazy! Think about what you want the reader to do — really DO — and go for it. Here are 15 creative award winners from the past year in Interactive print. How creative! I love marketing that defies expectations!