It’s a simple story. Online apparel start-up American Giant was ramping up production, when a positive review of their signature hoodie on Slate.com caused a viral sensation and depleted all of their stock. All of it. So they hustled to open new facilities, and being a U.S. based manufacturer that sources all of their raw material from the Southeastern U.S., it wasn’t easy or cheap. But a few short months later, and they are almost fully restocked and looking to launch even more comfy clothing lines.
Apparently, a well-made product, actually produced in the good old USA, is something that people want to buy. Now, not all companies that produce well-made, American-born products will be similarly rewarded with this sort of viral attention. But a good product at a decent price that make good jobs for people here at home, seems like a pretty good place to start. And yeah, makes you marvel at the power of a satisfied customer, too. (And $15 to anyone who is happy enough to refer another customer.) Just plain smart.