Uber car service is testing a way to marry social responsibility with bringing in business. They’ve created a sidewalk kiosk in Toronto that allows revelers to take a portable breathalizer test to see how they fare. One too many over the limit and Uber offers to drive you home. (In the test, rides were free. Clearly wouldn’t be if it rolled out.)
Basic human need. Simple service rendered when people need it. Thinking outside of the box (bar!). Brilliant.
Reality Check: Sure the execution was a technological beast. But sometimes, the end result is worth it to make the investment. Do we always really push as hard as we need to to find a way around the executional tough stuff when the idea is dead-on?
Source: Adweek April 8, 2015