It takes a strong, gutsy, and smart Marketer to challenge the status quo, even when it’s right. Kudos to Hefty and their Ultimate™ Cups for redefining the “Mom” demographic in their hysterical, new #PARTYHARDMOMS Campaign! These videos speak for themselves. And sure, we laugh now, but can’t imagine it was easy convincing “The Powers That Be” that this was the way to go. This gets a GWH W.T.F. (Winner, Toss-Up, of Flop) WINNER Award fo sho.
Reality Check: Do you have the guts to stand up and make a change when it’s needed? Do you have the informed intuition to know when it’s time? Safe is rarely Sensational.
If you do, call us — we live for Marketers who aren’t afraid of smart change!