When I was a kid, our local nature center had an interactive display in their reptile and amphibian house — a simple box with buttons and a light. Press a button next to the animal, and another button with the correct animal name, and the green light would go on. I loved it.
Fast forward, and the same principles of engagement are still key – it’s just that our tools have become more sophisticated. Check out what a London-based agency has done to take the same basic idea just a little bit further with their “engaging space display” at the Retail Design Expo.
Using touch screens and projection-mapping software for the animations, sounds, and interactions, the technology is playful and engaging — particularly the way it uses modern touch-screen technology mixed with charming illustrations for an experience that is at once high-tech and charmingly old-fashioned.
Reality Check: When you give people a chance to engage all their senses, they become a part of the story you’re telling, and that can really help your ideas resonate with your customers.